Teams—engineering, design, marketing, content, revenue, support, research. A product’s success does not lie with teams, it lies on the intersection of teams. Each team working as a support function of every other team is the most underrated force in product work. I have enabled it, and you can too.
It takes three things, and none of them is talent: people curious enough to look past their own part, someone willing to frame the question nobody has asked, and incentives that reward doing either. Find your intersections below.
Pick the one that sounds like you. You'll get my read on where it comes from, the questions I would ask, and the work behind it.
I mean it. Spend the day with people who would notice you being there. Reading is not the win, and I have written about why.
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From here, you have two options.
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Reading helps. Working with someone who has been doing it is another experience.
This is how I consult →Start from what you can feel rather than what you can name. Pick the condition, then the reading that sounds closest.
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Pick a reading and I will give the thing a name.
A name you can take into the room, plus where I have written about it.